Webinar Summary
BJ Fogg, PhD has been studying behavior change for over 20 years and has coached over 40,000 people in creating new habits in their life. Through his research and experience, he has created the Fogg Method, which includes three specific steps for behavior change. Dr. Fogg discusses how to be specific, keep it simple, and trigger the desired behavior for happier lives. You will learn what the Fogg Method is and how to utilize this tool in your practice to support your patients in achieving the results they are looking for.
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Presenter Bio
BJ Fogg, PhD is a behavior scientist, researcher, teacher, author, and innovator at Stanford University. Dr. Fogg is founder and Director of the Stanford Behavior Design Lab, where he leads research and design. In addition, he devotes at least half of his time to industry projects and innovations, which focus on helping people change in positive ways. Dr. Fogg is the author of Persuasive Technology: Using Computers to Change What We Think and Do. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. In 2008 Fortune Magazine named Dr. Fogg as one of the 10 gurus you should know.
Watch a preview of the video series below.
