Webinar Summary
Dr. BJ Fogg has been studying behavior change for over 20 years, which includes founding and directing the Behavior Design Lab at Stanford University; creating the Behavior Model, Fogg Method, and Fogg Choice Model; and working with over 40,000 people across the globe. In this section Dr. Fogg has created a series of short teachbacks on his work in two to five minutes, highlighting some of his methods that support behavior modification to create lasting results. The topics range from troubleshooting where behavior modification is not taking place, engaging patients, and making behavior modification simple.
Originally aired January 3, 2019
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Presenter Bio
BJ Fogg, PhD is a behavior scientist, researcher, teacher, author, and innovator at Stanford University. Dr. Fogg is founder and Director of the Stanford Behavior Design Lab, where he leads research and design. In addition, he devotes at least half of his time to industry projects and innovations, which focus on helping people change in positive ways. Dr. Fogg is the author of Persuasive Technology: Using Computers to Change What We Think and Do. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. In 2008 Fortune Magazine named BJ as one of the 10 gurus you should know.
Watch a preview of the video series below.
