BJ Fogg, PhD; Behavior Scientist; Author; Director, Stanford Behavior Design Lab
BJ Fogg, PhD has been studying behavior change for over 20 years and has coached over 40,000 people in creating new habits in their life. Through his research and experience, he has created the Fogg Method, which includes three specific steps for behavior change. Dr. Fogg discusses how to be specific, keep it simple, and trigger the desired behavior for happier lives. You will learn what the Fogg Method is and how to utilize this tool in your practice to support your patients in achieving the results they are looking for.
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