BJ Fogg, PhD; Behavior Scientist; Author; Director, Stanford Behavior Design Lab
Dr. BJ Fogg has been studying behavior change for over 20 years, which includes founding and directing the Behavior Design Lab at Stanford University; creating the Behavior Model, Fogg Method, and Fogg Choice Model; and working with over 40,000 people across the globe. In this section Dr. Fogg has created a series of short teachbacks on his work in two to five minutes, highlighting some of his methods that support behavior modification to create lasting results. The topics range from troubleshooting where behavior modification is not taking place, engaging patients, and making behavior modification simple.
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